Introduction
Welcome to Bit & Bridle. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you interact with our website, subscribe to our newsletter, or create an account. By using our services, you consent to the practices described in this policy.
Data Controller
Peak Digital Limited ("we," "us," or "our") is the data controller responsible for your personal data. Our registered address is 54 Crescent Lodge, Overstone, Northampton, Northamptonshire, NN6 0SR, United Kingdom. You can contact us regarding this policy at [email protected].
Data We Collect
We may collect the following types of personal data:
- Information you provide: Your name, email address, and any other information you voluntarily provide when subscribing to our newsletter, creating an account, or contacting us.
- Automatically collected information: Technical data such as your IP address, browser type, device information, pages visited, and referring website. This information is collected through cookies and similar technologies (see our Cookie Policy for details).
How We Use Your Data
We use your personal data for the following purposes:
- To provide and personalise our services: Delivering our newsletter, managing your account, and responding to your inquiries.
- To improve our website and marketing: Analysing website usage, tailoring content, and measuring the effectiveness of our marketing campaigns.
- To comply with legal obligations: Fulfilling our legal duties and responding to requests from authorities.
Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Consent: For sending marketing communications and using certain cookies (you can withdraw your consent at any time).
- Legitimate interests: For website analytics, service improvement, and direct marketing (where we have a genuine and lawful reason and your interests and rights are not overridden).
- Contractual necessity: To fulfil our obligations under any contract we have with you.
- Legal obligation: When required by law.
Marketing Platforms
We may use third-party marketing platforms like Facebook/Meta and Google Ads. These platforms have their own privacy policies, and we encourage you to review them. You can manage your preferences for personalised advertising through these platforms' settings.
Google Analytics
We use Google Analytics to analyse website traffic. Google Analytics uses cookies to collect information anonymously. You can opt out of Google Analytics tracking by using their browser add-on.
Data Sharing and Disclosure
We may share your personal data with:
- Service providers: Third parties who assist us in providing our services (e.g., email marketing platforms, website hosting providers).
- Legal authorities: When required by law or to protect our legal rights.
- Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred.
Data Security
We implement appropriate security measures to protect your personal data. However, no method of transmission over the Internet or electronic storage is 100% secure.
Data Retention
We will retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
Your Rights
Under the GDPR and UK GDPR, you have the right to:
- Access: Request a copy of your personal data.
- Rectification: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your personal data (under certain conditions).
- Restriction of processing: Request limitation of how we use your data.
- Data portability: Receive your personal data in a structured, commonly used format.
- Object: Object to the processing of your personal data (under certain conditions).
Changes to this Privacy Policy
We may update this policy from time to time. We will notify you of any changes by posting the new policy on our website.
Contact Us
If you have any questions or concerns about our privacy practices, please contact us at [email protected].